Case study · Healthcare · Dental Brisbane, QLD · 3 locations · 22 staff

HIPAA-aligned AI front-desk. 1,400 cosmetic leads reactivated.

Dr. Priya Shah was watching Invisalign and veneer leads die in voicemail. Her front-desk staff couldn't keep up with phones and chair-side care at the same time. IzzyOps took the phones — the staff went back to patients.

Eastside Dental
The numbers
−60%
Missed calls
across 3 locations
2.4×
Cosmetic conversion
vs prior 6 months
1,400
Leads reactivated
in 90 days
Eastside Dental Healthcare · Dental
Situation

Front-desk overload, three locations deep.

  • Three practices, three different PMS setups, one centralised reception team — drowning.
  • After-hours patient pain calls going to a generic answering service that couldn't book.
  • ~$180k in marketing spend on cosmetic ads, with half the inbound leads never reached.
  • PHI handling kept the team conservative — no off-the-shelf AI vendor would sign a BAA.
Solution

HIPAA-aligned IzzyOps with BAA on day one.

  • Custom dental persona with insurance verification (real-time via Availity).
  • Books across all three PMS systems — Dentrix at the main, Open Dental at the satellites.
  • PHI auto-redacted in transcripts; per-role unlock for treatment coordinators.
  • After-hours triage — true clinical urgencies escalate to the on-call dentist, everything else gets a same-day callback.
  • Cosmetic-lead campaign: AI worked the backlog while staff focused on in-chair patients.
Outcome

90 days post-launch.

  • −60% missed calls across the three locations.
  • 2.4× conversion on cosmetic consults vs the previous 6 months.
  • 1,400 dormant cosmetic leads called; 312 booked; 89 converted to treatment plans.
  • Front-desk phone time down by half — back to patients, billing, treatment-plan follow-up.
  • Zero PHI incidents. Quarterly compliance reports pulled in one click.
The compliance bit

HIPAA-aligned from the first 'hello'.

Most AI voice vendors get HIPAA wrong because they treat PHI as an afterthought. IzzyOps is built compliance-first: the persona never captures more than it needs, transcripts are auto-redacted, and staff unlock specific fields only when their role permits.

  • BAA executed before pilot started
  • SOC 2 Type II audited · HITRUST-aligned infrastructure
  • PHI redacted by default in stored transcripts
  • Per-role unlock — treatment coordinator vs receptionist see different fields
  • Encrypted at rest (AES-256) and in transit (TLS 1.3)
  • Quarterly third-party compliance report available on request
Compliance dashboard
Customer story
"We were losing 30% of after-hours calls to voicemail and never getting them back. IzzyOps books most of them now — and our hygienists love that chair-side recalls happen automatically. The cosmetic backlog campaign alone paid for the year."
DP
Dr. Priya Shah
Owner & Practice Lead · Eastside Dental
Dr. Priya Shah
By the numbers

Real customers.
Real numbers.

60%
Fewer missed calls
after launch
$1.1M
Treatment plans booked
from reactivated leads
0
PHI incidents
in 90 days
Ready when you are

HIPAA-aligned AI
without the asterisks.

BAA on day one. Live in a week with your PMS integrated. Talk to clinical sales — they'll walk you through the architecture.